Apples Pears, Apples Pears, Bananas
This chant is crucial in attracting customers, making all the difference when the stand is surrounded by other vendors competing in the same marketplace. 4×4 m. market stand installation, fruit, vegetables, wooden crates, plastic awning, bread, natural products, steel supports, vendors, medicinal herbs,
2012
I interpret the literal meaning of Suq—the market- place throughout the Arab world—creating inside an institute of contemporary art a true-to-life fruit and vegetable market, drawing upon the neighborhood market of the district of Florence called Le Cure. Ciro, one of the many greengrocers working within the market, is a twenty-five-year-old man originally from Naples. I worked alongside him every morning for a week. He, in turn, came to the inaugural day, bringing along his produce to the exhibition space of Ex 3. Wasting no time in selling his goods, he created a syncope in that which may be considered art and, consequently, its value within the art market.
