Irene Lupi


Widespread Formation

video 6’28’’, original sound

Processes established by human beings are often subverted by Nature. The subject of this video is a tra c-control sign panel with a changeable message that reads: ”Di usa formazione di ghiaccio fare attenzione” (“Caution. Widespread formation of ice.”). In this case, however, the strong icy wind interferes with the LED technology, creating a semantic shift. The sign as such becomes illegible and thus loses its main function, opening the way to new interpretation of the input provided by the whims of the LED display. The images are accompanied by a soundtrack created in post-production, increasing the sense of unfamiliarity.